What is User Experience (UX) February 4th, 2013

That depends; I’ll cover why later. For now lets reframe the question. Instead lets ask, how (as a business) will we benefit from focusing on who our customers are and what they expect when turning to us for help, knowledge or service?

Ultimately we are asking - how can we do the right thing?

Focusing on what customers want…


User Experience Testing Strategies September 14th, 2012

User Experience testing is about observing behaviour and importantly is not opinion based.

Opinions require a large sample to ensure the results are representative and allow for any sampling errors. Focusing on behaviour allows for sample sizes to be very small. Individuals behaviours follow very similar patterns. If most take a similar …


The rise of the carousel August 10th, 2012

Over the last 6 months I’ve managed the collaboration between Digirati (my employer) and a number of design agencies were we’ve jointly engaged to deliver CMS integration projects.

All these sites have one thing in common – they include a carousel on the home page. Not a bad thing however I fear that the carousel is becoming ubiqui…


Multichannel Customer Experience February 15th, 2012

Last year (2011) was the year that a number of techniques and technologies collided. Best practices across front-end build, the devolution of content creation and Software as a service (SaaS) facilitated through the availability of APIs broke through into the main stream. These features and functions are now a perquisite if you wish to out perfo…


Mobile Delivery Today - the Role of the Responsive Web Design & Device Detection December 13th, 2011

Mobile is everywhere and rightly so with the emergence of ever more powerful mobile devices capable of delivering mobile experiences that allows profitable means for companies to deliver content and transact with an ever-increasing audience.

With the recent Ofcom research finding that in the UK around 7% of households, or 1.5m of the tot…


I'm Adam Fellowes, I spend my time building trust, inspiring loyalty and improving digital services that customers want to use time and again, find out how...

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