For some time now I’ve been questioning the impact of the experiences I’m part responsible for making available.
As experience …
I make things that remove friction from daily life so individually we can enjoy what’s important to us.
I define experience frameworks that allow opportunities to evolve during times of change.
Currently I’m working with EE as Principal User Experience Lead. Here I provide consultancy services to the wider business ensuring programmes delivered via digital channels meet customer needs and are of the highest standard.
My main focus is the definition of eService capabilities ensuring self-serve excellence across digital touch points. These programmes have the objective of improving customer satisfaction whilst supporting the business to become digital first and omni-channel.
Collaborating with core teams from across the business we collectively define business requirements that capitalise on the capabilities delivered during the initial digital transformation programme. Subsequently I’m tasked with executing these requirements in the most appropriate ways to meet customer goals.
The digital team at EE is committed to deliver transformative digital excellence for the organisation. Collaborating with a number of the UKs most capable digital agencies and partners we are delivering many significant programmes of work that will empower our customers, improve business operations and allow the business to capitalise on future opportunities.
I encourage business differentiation through design, promoting efficient and delightful experiences allowing customers to interact and transact in intuitive seamless ways.
You’re reading my website probably because you wish to find out about me, what I do or can offer your company. To help you on your way the site is split into two main parts, a blog and case studies. Below you’ll find the latest entries in each so…
I'm Adam Fellowes, I spend my time building trust, inspiring loyalty and improving digital services that customers want to use time and again, find out how...